Resellers and Retailers are two distinct types of business models. Resellers and retailers alike sell products. However, the primary differences are that a retail has an established brick-and mortar store or online business. They also market directly to consumers. The reseller is a middle man and buys stock from wholesalers or retailers at discounted rates to sell to customers. Resellers are individuals or businesses with a wide variety of industries.

To find the right reseller partners, you have to think about your market reach as well as your product knowledge and strategic alignment. A good reseller partner will have a network within your target market, and a deep understanding of technology so that they are able to accurately represent your brand. They are knowledgeable of your products and services, allowing them to create value added options such as bundling and customizations which enhance the customer experience.

Whether you’re seeking to expand your reach across the globe, find new customers, or increase sales, finding the right reseller can be a great way to expand your business. When contacting potential resellers in order to establish a connection, highlight the common interests or connections. This will help you stand out and will help you create a lasting connection with them. You can also leverage LinkedIn groups and communities to connect with a wide array of potential partners in your field. Be sure to keep an eye on your outreach, responses, and follow-ups to stay on top your efforts.

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