Media marketing is an expanding and evolving field, with new ways of connecting with audiences through content platforms such as YouTube, Facebook and X. Combined with customer-relationship management tools, these channels enable companies to target specific user populations with content and promotions that resonate. Agencies that specialize in media marketing can offer services that range from social-media management to online-public-relations like reporter outreach via Twitter marketingstuff.net/caracteristiques-dune-plate-forme-de-salle-de-donnees/ for earned online coverage. They also run email campaigns for follow-up on website visitors and loyalty program members.